Hipstakoken is an Instagram phenomenon created by Anders Braathen in 2012.

As a counterweight to other chefs, he first called himself Anderselvis and after a short career as a food blogger in 2010 under the name Anderselvis.

The Instagram account is used to create debate about everything from natural wine to food and fashion.

On several occasions, he has launched wines from well-known French winemakers (Sebastian Riffault and Jolly Ferrioll) under his own label "naked wine" in the hope of creating more hype around wine without additives.

In recent years, he has been noted for closely following food trends and not being afraid to challenge his guests in the way of food, he does countless pop ups a year at various restaurants

In recent times, he has noted himself as a person who shares everyday images with irony

As a chef, I am concerned with catching the right trends and enjoy cooking that challenges.